Your creativity can come to life and speak to the city.

A reward worth 6.000 euro total and an exceptional opportunity: the best works are going to be creative advertising campaigns and are going to be displaced throughout all Italy.
A real urban stage, visible everyday to millions of people.
When the work takes place in the urban setting, it does not only win a contest, but it grows a relationship with the city, it becomes part of people’s everyday life and becomes embedded with the contemporary landscape.

39.000

Installations

386

Cities covered

1,3

Billion contacts per day


Awards

€3000

First Prize

€2000

Second Prize

€1000

Third Prize

The contest award ceremony will take place during an IGPDecaux corporate event on December 15, 2025, at the Palazzo del Ghiaccio, Via Giovanni Battista Piranesi 14, Milan.
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